This year, 2017, was very exciting for online marketing. All web advertising made considerable gains over traditional channels like TV, indicating the inevitable shifts to come in the industry. We also so innovative companies that prioritized customer convenience and satisfaction make the most gains (hello, Amazon). With the release of Google Home smart gadgets, we are also approaching an era where voice-controlled AI would factor in advertising. As interesting as 2017 was, 2018 is going to be even more epic. Let’s look at some of the trends that will most likely overtake the digital advertising sector in 2018:  Personalisation is King  Today’s digital content is driven by personalisation. Web and mobile users are constantly bombarded…